Example B · Basis · 5 pages Fictional business, website by SGS · Why does this site work? · also Example A · Example C · Example D · ← all examples · Nederlands
Pizza truckBella Fiamma

Neapolitan wood-fired oven
on wheels, all over the Netherlands

About this website

About us

Two owners, an Italian man with flour on his apron and a Dutch woman, laughing in front of the open hatch of their red pizza truck

An uncle in Caserta and a 1974 Estafette

Bella Fiamma means “beautiful flame”. That's what Pascal called the first oven he fired himself.

Pascal and Rianne

Pascal grew up in Caserta, near Naples, and baked pizza as a boy in his uncle's pizzeria. Rianne organised events for twelve years. In 2017 they bought a 1974 Renault Estafette together and built a 1,200-kilo oven into it.

Pascal kneads, balls and bakes. Rianne plans the parties, calls wedding venues about access roads and works the hatch herself on busy nights. At big parties Nick and Elif bake too; Pascal trained both of them for a year before they got the peel.

We do around ninety parties a year. No more, because we make the dough ourselves and that takes two days.

Pizza baker with a long peel sliding a pizza into the dome of the wood-fired oven, flames and glowing wood at the back, close-up, warm light
Pascal at the peel, at 450 °C.

450°C

The oven

A dome of firebrick from near Naples, 1,200 kilos, with a 1.10-metre floor. Two hours of burning beech and it's up to temperature.

1974

The truck

A Renault Estafette, once owned by a baker in Brittany. Rianne's father sprayed it red, Pascal built the oven in. It does 80 and that's fast enough.

48hours

That's how long our dough rises

  1. Kneadingtipo 00 flour, water, sea salt and a pinch of yeast
  2. Restingin the fridge, 4 °C, in big tubs
  3. Ballingby hand, 250 grams per pizza
  4. Baking48 hours later: light, airy, easy to digest

How we work: a party with dinner at 17:00

Eating later? Then everything shifts along.

  1. We arriveTruck in place, levelled, awning out.
  2. Fire onBeech wood in the dome. Rianne sets up the table by the hatch.
  3. Oven at 450 °CPascal tests with one pizza. That one's for you.
  4. First pizzaA new one every 90 seconds, for two hours.
  5. Last roundWe call it out. Leftovers go in boxes.
  6. GoneAsh in the metal bin, rubbish with us, lawn empty again.

From request to confirmed date

  1. 1Request

    When, where and for how many people. The next working day your price is fixed and doesn't change.

  2. 2Confirm

    You choose pizzas and package. With 25% up front, Rianne puts the date in your name.

  3. 3Set up

    Ninety minutes before you eat, the fire's already burning.

  4. 4Bake

    Two to two and a half hours unlimited. Then we pack up, and the lawn is empty again.

  • 90 secper pizza
  • 48 hoursrisen dough
  • 450 °Cin the oven
  • 90parties a year

Fancy seeing Pascal at work?

Leave your date. Rianne replies within one working day, usually with the diary already open.

Book the truck