Example A · Plus · 10+ pages Fictional business, website by SGS · Why does this site work? · also Example B · Example C · Example D · ← all examples · Nederlands
CallBook your chair

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About this website

A website that works for Barbershop De Schaar, even when nobody’s looking

What’s under the bonnet? Here you can read how this site brings in new customers, why it was designed this way and what the Plus package includes.

Pluspackage
11pages
1 tapto WhatsApp
0trackers or cookie walls
1 · Being found

Easy to find when someone searches in Voorbeeldstad

People don’t search for a business name, but for what they need, plus where they live. The texts, titles and details on this site match those searches exactly.

  • Made to be found for “barbershop voorbeeldstad”
  • Made to be found for “haircut voorbeeldstad”
  • Made to be found for “skin fade voorbeeldstad”
  • Every service its own page with its own title: more ways in via Google
  • Fast on mobile, which also counts in Google
2 · From visitor to customer

Contact is always one tap away

A visitor who is unsure should not have to search. That is why every page shows a clear next step.

  • Always within reach: calling, messaging or booking an appointment is visible on every page
  • Call with one tap on your phone
  • Book your chair: making an appointment works with a date and a preferred time, without having to call first.
  • Book an appointment online: the promise is right there, so a visitor knows what to expect
3 · Designed for this customer

Made for people looking for a barbershop

Men and boys who want to see quickly what it costs, who cuts, when the shop is open and whether they can walk in.

  • Clipper guard and barber pole: The clipper guard numbers (#0 to #3) organise the site like a fade, and the barber pole turns by the booking button.
  • Prices with the minutes alongside, just like the board in the shop.
  • Choose your own barber and get your name straight into the diary.
  • On a phone, call and book are always at the bottom of the screen.
  • The design: Near-black with gold leaf, like the lettering on a barbershop window, and heavy narrow capitals like a shop sign. The clipper guard numbers (#0 to #3) run through the site like a fade, the prices hang on a letter board and the barber pole turns by the booking button.
  • Good photos: real pictures of the work, the premises and the people sell better than stock photos.
4 · Fast, secure and privacy-friendly

No trackers, no hassle

This site runs on its own, shielded server in the Netherlands, always over https, with daily updates.

  • No Google Analytics, no advertising cookies, so no cookie wall
  • Fonts are hosted on our own server: no visitor data goes to Google
  • Forms protected against spam and abuse
  • 24/7 monitoring: if the site goes down, SGS knows straight away
5 · This is the Plus package

11 pages, 10+ pages

Every service has its own page: someone searching for a specific service lands on exactly the right page. That helps in Google. See Basis and Plus.

Plus
  • Everything in Basis
  • Up to 12 pages, with a separate page for each service
  • Dutch and English (simple translation)
  • Your own admin area to make changes yourself
  • Add projects, news and vacancies yourself
  • Performance dashboard in your admin
  • Backups guaranteed

All pages on this site

This is an example by SGS

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