Example A · Plus · 10+ pages Fictional business, website by SGS · Why does this site work? · also Example B · Example C · Example D · ← all examples · Nederlands

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About this website

A website that works for Koffiebar Bonenstaak, even when nobody is looking

What’s under the bonnet? Here you can read how this site brings in new customers, why it was designed this way and what the Plus package includes.

Pluspackage
11pages
1 tapto WhatsApp
0trackers or cookie walls
1 · Being found

Easy to find when someone searches in Voorbeeldstad

People don’t search for a business name, but for what they need, plus where they live. The texts, titles and details on this site match those searches exactly.

  • Made to be found for “coffee bar voorbeeldstad”
  • Made to be found for “coffee voorbeeldstad”
  • Made to be found for “lunch voorbeeldstad”
  • Every service its own page with its own title: more ways in via Google
  • Fast on mobile, which also counts in Google
2 · From visitor to customer

Contact is always one tap away

A visitor who is unsure should not have to search. That is why every page shows a clear next step.

  • Always within reach: calling, messaging or booking an appointment is visible on every page
  • Call with one tap on your phone
  • Book the back room: reserve with date and number of people, in a few taps on your phone.
  • Book straight away: the promise is right there, so a visitor knows what to expect
3 · Designed for this customer

Made for people looking for a coffee bar

People from the neighbourhood and people who come especially for good coffee. They check on their phone: what is on today, are they open, and can I bring my team?

  • The menu card as the opener: At the top of the homepage is today’s menu: which beans are in the grinder, when they were roasted and what is on the table for lunch.
  • Every bean shows its roast date, resting days and flavour, just like on the bag.
  • Groups book the back room with date, number of people and package in a single form.
  • The design: This site reads like the menu card on the bar at Bonenstaak: first which beans are being ground today, when they were roasted and what is on the table for lunch. The roast curve, the resting days and the colour of the bean show what sets a coffee bar with its own roaster apart from the rest.
  • Good photos: real pictures of the work, the premises and the people sell better than stock photos.
4 · Fast, secure and privacy-friendly

No trackers, no hassle

This site runs on its own, shielded server in the Netherlands, always over https, with daily updates.

  • No Google Analytics, no advertising cookies, so no cookie wall
  • Fonts are hosted on our own server: no visitor data goes to Google
  • Forms protected against spam and abuse
  • 24/7 monitoring: if the site goes down, SGS knows straight away
5 · This is the Plus package

11 pages, 10+ pages

Every service has its own page: someone searching for a specific service lands on exactly the right page. That helps in Google. See Basis and Plus.

Plus
  • Everything in Basis
  • Up to 12 pages, with a separate page for each service
  • Dutch and English (simple translation)
  • Your own admin area to make changes yourself
  • Add projects, news and vacancies yourself
  • Performance dashboard in your admin
  • Backups guaranteed

All pages on this site

This is an example by SGS

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