Example A · Plus · 10+ pages Fictional business, website by SGS · Why does this site work? · also Example B · Example C · Example D · ← all examples · Nederlands
Organisational consultancy · change, interim, culture and leadershipVoorbeeldstraat 1, Voorbeeldstad · 06 12345678

Home / About this website

About this website

A website that works for Helder Advies, even when nobody is looking

What’s under the bonnet? Here you can read how this site brings in new customers, why it was designed this way and what the Plus package includes.

Pluspackage
14pages
1 tapto WhatsApp
0trackers or cookie walls
1 · Being found

Easy to find when someone searches in Voorbeeldstad

People don’t search for a business name, but for what they need, plus where they live. The texts, titles and details on this site match those searches exactly.

  • Made to be found for “organisational consultancy voorbeeldstad”
  • Made to be found for “change management voorbeeldstad”
  • Made to be found for “interim management voorbeeldstad”
  • Every service its own page with its own title: more ways in via Google
  • Fast on mobile, which also counts in Google
2 · From visitor to customer

Contact is always one tap away

A visitor who is unsure should not have to search. That is why every page shows a clear next step.

  • Always within reach: calling, messaging or booking an appointment is visible on every page
  • Call with one tap on your phone
  • Plan an introductory meeting: planning a free introductory meeting is the one clear step. As low a threshold as possible.
  • Free introductory meeting: the promise is right there, so a visitor knows what to expect
3 · Designed for this customer

Made for people looking for an organisational consultancy

Directors, executives and HR managers facing a change. They want to know who they are getting involved with, what the bill will be and what it delivers, and they would rather read a clear story than a brochure full of models.

  • From–to: Every service and every case uses a from-to table to show what concretely changes.
  • A calm, report-like design with numbered chapters: the way you would most like to read a consultancy.
  • Prices per phase are simply on the site, with VAT included.
  • The request form is built like the intake form of a project: numbered and short.
  • The design: This site reads like a report for the steering group: tabs with chapter numbers, notes in the margin and a from-to table for every service, because that is what change is about. Every page heading is a revision: the old sentence struck through, the new one added. Exactly what Helder Advies does with an organisation.
  • Good photos: real pictures of the work, the premises and the people sell better than stock photos.
4 · Fast, secure and privacy-friendly

No trackers, no hassle

This site runs on its own, shielded server in the Netherlands, always over https, with daily updates.

  • No Google Analytics, no advertising cookies, so no cookie wall
  • Fonts are hosted on our own server: no visitor data goes to Google
  • Forms protected against spam and abuse
  • 24/7 monitoring: if the site goes down, SGS knows straight away
5 · This is the Plus package

14 pages, 10+ pages

Every service has its own page: someone searching for a specific service lands on exactly the right page. That helps in Google. See Basis and Plus.

Plus
  • Everything in Basis
  • Up to 12 pages, with a separate page for each service
  • Dutch and English (simple translation)
  • Your own admin area to make changes yourself
  • Add projects, news and vacancies yourself
  • Performance dashboard in your admin
  • Backups guaranteed

All pages on this site

This is an example by SGS

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